The MICE Tourism is mainly related to planning, bookings, facilitating events, seminars and
conferences. The industry deals with a number of components such as to plan corporate
meeting, booking conference centres, food and beverage, tourism board, private tour
operators, logistic firms and travel sellers. The planning is done year in advance and MICE is
affiliated with large corporate agencies.
The country, India, due to its resurgent economy and tourism prospects including an ancient
heritage, lucrative travel opportunities and geographic biodiversity is now a favoured MICE
destination.
Being a bustling business place, India is a dream for every businessman in the world. It is one
of the global countries where all the major multinationals and conglomerates have their
official presence.
The skyscrapers, speedy flyovers, metros and other technical innovations in infrastructure
cater effectively to the global audiences. The country is competing with the world's major
business destinations including Chicago, Tokyo, Paris, Singapore, New York, London, Dubai
and many more.
Apart from this, the Indian companies are also venturing out into newer markets with the
sudden surge of technological advancements in every possible field. From scientists,
investment bankers, engineers, doctors, teachers, advertising professionals, India has the best
of talents and expertise making it a booming economy.
From hi-tech IT hubs to state-of- the-art exhibition centres, India has it all. A peep into
bustling metropolis culture of India also gives an edge to Business Tourism.
In such a lucrative scenario, India is a perfect place for Meetings, Incentives, Conferences/
Conventions and Exhibitions/ Events – MICE. With world class hotels, hospitality,
conclave halls, exhibition centres and enticing tourist locales, Incredible India is a leading
MICE Destination.
Apart from the colourful culture and diversity, the blend of India's beauty, heritage, vibrancy
and technology offer an edge to the country as a favourable MICE country.
In such idyllic surroundings, Business Corporates can have a serious chat amidst the natural
scenery, get a deal cracked in the middle of a sprawling golf lawn, unwind the worries with
wellness therapies or relax on the lazy beach.
Different metro cities like Delhi, Gurgaon, Jaipur, Bangalore, Mumbai, Goa, Chennai,
Hyderabad and Cochin constitute the Indian business hub whereas ideal MICE locations
consist of a number of hill stations, resorts, beaches, heritage forts and a lot more.
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